Viral Marketing is a powerful way to spread the message to your audience. Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence.
Clever viral marketing plans take advantage of common human motivations. If you can design a marketing strategy that builds on common motivations and behaviors for its transmission, you have a winner. A true viral campaign gets forwarded because audiences are compelled to do so by the quality of the content, not because you bribed them with points or something else.
- What is Shared: Offering something worthy of sharing like a valuable discount, vital information or offering an incentive for sharing like additional entries into a sweepstakes or an added discount or premium service will work. Relevant or timely information, Interactive content like a quiz or test, especially if it’s fun, will inspire forwarding. Jokes and cartoons are almost always forwarded to everybody the recipient knows. Why? Because they are entertaining and entertainment is meant to be shared.
- What is not Shared?: Suggesting that recipients forward your message to their friends and family will not work. Adding a line at the bottom of your message that reads “Please feel free to forward this message to a friend” is more likely to get it deleted than forwarded.
You can craft a brilliant information by all the rules, but if an audience visits your site and has an experience less that what was promised, you are going to achieve viral marketing, alright…the bad kind. So be certain that your product or service is ready and is as advertised.
Here are seven ways to start your viral marketing.
- Ebook: Select a topic and create an Ebook by Do it yourself, outsourcing or purchase the branding rights to an E-book. Allow people to give away your free E-book to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the Internet.
- Social Media: Social media are great tools to share content. Create articles, memes and videos with your brand for sharing in Social Media.
- Graphic design: Create some templates, graphics, etc. for logo, wallpaper, banners, letter pad, visiting card etc. and upload them to your site. Then, allow people to give away your free design graphics, templates, etc. Just include your ad on them or require people to link directly to your web site. Make sure that you include a link back to your site in the copyright notice and require them to keep your copyright notice in tact.
- E-book Advertisement. Allow people to place an advertisement in your free E-book. In exchange, they give away the E-book to their web visitors or E-zine subscribers.
- Articles: Write articles about your product or service. Allow people to reprint your articles on their website, in their E-zine, newsletter, magazine or E-books. Include your resource box and the option for article reprints at the bottom of each article.
- White Label Products: You can easily find products on the Internet that will sell you a license allowing you to distribute the product free of charge to other people. Look for those products that provide “branding rights”. That is where you can include your own name, website, and contact information.
- Videos: easy to open and distribute. File size is important, as is the media format.